After the internet revolution, almost every business has an online presence. Every business is now trying to grab customers’ attention by reaching the first page of Google or other search engines. Here, we can see how important SEO is in getting inquiries and visitors. As we know, for SEO, content is king, so providing SEO-optimized content while maintaining quality is key to ranking quicker and higher.
In this article or blog post, we will explore the top 10 SEO Content Writing Rules, which will help you to boost your ranking and skyrocket your business.
Table of Contents
- What is SEO Content Writing?
- Why is SEO essential for Content Writing?
- 10 Ultimate SEO Content Writing Rules
- Final Impression
- FAQs
What is SEO Content Writing?
SEO is considered while we write; it is called SEO Writing. When we write, if we intend to reach the first page of the SERP or Search Engine Result Page like Google, Yahoo, or Bing with specific keywords and want to grab more readers’ attention, then we consider it SEO Content Writing.
This includes:
- Insert targeted keywords to Optimize your content for SERP Ranking.
- Write content that helps readers gather information.
- Help search engines to know your content deeply and its purpose.
This content will guide you with 10 killer points that will hone your SEO Content Writing Skills. Read on.
Read More about the Related Content
Why is SEO essential for Content Writing?
If you write content just like that or without SEO, then there is a high chance the content doesn’t rank on the first page or not even the first three pages. So, the lower rank on search engines brings you fewer visitors. So, if you have fewer visitors, you will earn less revenue and lower search engine rankings.
After the research and study by the Search Engine Journal, we get to know the data closely, which conveys to us how the first page on search engines has a massive click-click-through rate (CTR), and from the second page, it gradually decreases as you go backward.
If you are a content writing service provider, then when you write, you must proceed from an SEO perspective. As long as you follow the SEO rules while you write, then there is a possibility of ranking on the first page of SERP so that you will have more visitors, CTR, and revenues.
Well, SEO is just like a bridge between your content and visitors. With the bridge, your content can be noticed and get authority.
Let’s jump into the next, the 10 Ultimate SEO Content Writing Rules, with step-by-step guides.
Top 10 Ultimate SEO Content Writing Rules:
1. Spend more Time on Primary Keyword Research: Before jumping to write, ensure you have a clear vision of your primary keywords.
If you are new to SEO writing, you might wonder what primary keyword research is. Well, it is a phrase or term of words from which your visitors can find your content from SERP.
Many keyword research tools, such as Ahrefs, Google Keyword Planner, SEM Rush, and Uber Suggest, are available online. You put your topic on the keyword research tools and search, and plenty of suggested keywords will come out in front of you, and pick your desired primary keyword.
Remember, when you find primary keywords, you should closely watch the search volume and keyword difficulty (KD) score. The search volume must be higher, and the KD score low to medium; if you follow this, the possibility of the first-page ranking on SERP increases.
2. Focus on Secondary Keywords Now: After researching primary keywords, move to the secondary one. It will be related to your primary one.
Secondary Keywords include related subtopics, synonyms, or long-tail variations, which means the exact terms of your primary keywords.
The benefits of using secondary keywords:
- It will highly increase the chances of ranking with other related keywords.
- It is comparatively easier to rank on SERP. The primary keywords possibly have high competition, while the secondaries are more specific, so they have low competition, so chances are high to rank faster.
3. Write Quality Content for Human Beings: When you write content, always remember your content will read humans. So, constantly give value to your readers. Refrain from writing boring keyword-stuffing content.
Where you can add keywords naturally, you should insert them there. But never go for over-optimization. It lowers the quality of your content. So, maintain the keyword density score of 1 to 2% of total write-ups.
Quality contents include:
- Concise and accurate
- Give value to your readers
- Unique and original
- Informative and engaging
4. Focus on Readability (Easy to Read and Understand): One of the most crucial parts of SEO content writing. A higher readability score means readers can easily read and understand the content. At the same time, a lower score means it is hard to read and understand.
A lower score increases the bounce rate, and visitors never return, which affects your ranking on search engines. So be careful about it.
To improve readability, follow the tips below:
- Write subheadings
- Write in short sentences and paragraphs
- Write in easy languages
- Use more visuals (Images, videos, or other visuals)
5. Use internal or inbound links: Inbound links take you to similar pages on your website. It helps your readers to gather information on your relevant and valuable content.
Internal links increase ranking power, which is vital from an SEO perspective. So, other related pieces of content naturally rank higher.
Remember that your anchor text (the clickable text that redirects to a particular page or blog) is relevant to the linked content when adding inbound links.
So, for SEO ranking, don’t insert links anywhere and everywhere. Use where it is needed, or place it naturally while making sense.
For example, if you write a blog about the best cold coffee near me, to add value to your readers, you can link up with other related content where they get more information, such as:
- What is the best add-on to iced coffee?
- Which cold coffee flavor is best?
These linked articles will help the readers know more about cold coffee. So Google or other search engines give authority to your website and the content.
6. Also, focus on High Authority External or Outbound Links: External links are crucial for SEO. It will help to read more resources to your visitors, and search engines will find your website more valuable. Because they find your content more helpful and useful, they also determine which industry you are in.
If you provide data from higher authority outbound links, your readers have more trust in you, and search engines also find your efforts and research, so it will help to rank faster.
7. Use Captivating Subheadings: The more you use them, the articles will be more scanable and readable to your readers. Viewers and search engine crawlers can understand that those subheadings convey the related matters in those paragraphs.
They are essential not only for readers but for SEO, too. Also, use keywords for some of your subheadings. But make sure not to spam by adding keywords in every subheading. It makes your article clumsy and unnatural among your readers and search engines. It will hurt your impression, so it might be a reason for a higher bounce rate, which affects your SEO and puts your visitors off from reading again.
8. Focus on Transition Words: Using transition words is crucial to establishing the relationship between the sentences and the paragraphs. Suppose you are a content writing company and want your clients to buy your services.
However, in the advertisement, you gave four reasons for hiring the best content writing services. So here, you use signals or related words like “firstly,” “first of all,” “secondly,” “thirdly,” and “finally.” Other words like “similarly,” “however,” “for example,” and “because” give a clear signal to your readers.
So, the readers and search engines come to conclusions and understand the related paragraphs or sentences in detail.
9. Write Error-Free: If you write well but not well-structured grammatically, then it can hurt your impression. So, never ignore it.
If you have doubts or want to recheck the errors, you can rely on software like Grammarly. It will help you to check grammar, punctuation, plagiarism, and readability scores. So try to be correct grammatically.
10. Write Impressive Metas: There are two metas, like the
- Meta Title,
- Meta Description
Meta Title: To write a compelling title tag, you should follow the below tips:
- Use power words, emotional words, numbers, and brackets. It will motivate your readers to click.
- Keep your primary keyword in your title tag at the beginning, or at least use it anywhere in the entire title tag.
- Keep your meta titles 55 to 60 characters long or 575 pixels.
Meta Description: It is placed just below the title tag on SERPs. However, it isn’t directly related to ranking. But the compelling meta descriptions can win readers’ hearts easily.
Let’s discuss how to write an attention-grabbing meta description:
- Write in active voice.
- Write briefly because after 105 characters on mobile and desktop, after 160 characters, Google cuts off your description. So try to be around 105 characters long.
- Write action verbs like “find out,” “learn more,” dive deep,” “grab,” “earn,” or jump into, etc.
- Insert focused keywords, which will help your users understand the covered topics.
- Use a maximum of two keywords.
Final Impression:
Among plenty of SEO factors, in this article, we discuss the top 10 SEO Content Writing rules that will enrich your SEO writing skills.
For every piece of content, if you follow the ten tips above, you will secure your position on the first page of SERPs.
As we know, content is king for SEO. So, if you write quality content, people will share your content, which will help to attract returning visitors to your website. So, Google will value your content. So, there is a high chance of faster ranking.
FAQs:
Q. What does SEO mean in writing?
A. When we write, we intend to have more users to our content. But it is only possible with SEO. So we must maintain all SEO rules, such as informative, easy to read, keyword optimized, plagiarism free, and unique and original content. If we follow all of those, our content is called SEO Writing.
Q. What is SEO’s full form?
A. The complete form of SEO is Search Engine Optimization.
Q. How do I practice SEO writing?
A. When you write, you have to use an SEO eye, like:
- Keyword research,
- Write exceptional headings and subheadings,
- Write quality content,
- Avoid keyword stuffing,
- Maintain 1-2% keyword density,
- Write original content,
- Use transition words,
- Add meta title and descriptions,
- URL slugs,
- Use inbound and outbound links, etc.
If you follow all these steps and start drafting, you will successfully practice SEO writing.
Q. What is the job of an SEO writer?
A. SEO writers write engaging, informative, compelling, and concise content. They also remember that the content must drive traffic and boost ranking. So, we should consider ranking while maintaining the quality.
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- Content writing,
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Feel free to contact us for further assistance.
